What is the nocebo effect? Just the opposite of the placebo effect: a negative effect caused by a sham treatment based on a patient’s expectations- not just a psychological effect but a real biochemical and physiological process, involving pain and stress pathways in the brain. Mounting evidence suggests that the nocebo effect is having a substantial negative impact on clinical research, medicine, and health. Click the link below for the article from the The Scientist magazine discussing this phenomenon in detail.
Knowing PERQUE‘s full disclosure, all active formulations and overall superiority can help evoke the healing response and avoid the nocebo effect.
From The Scientist Magazine® http://www.the-scientist.com/?articles.view/articleNo/36126/title/Worried-Sick/